The administrative tribunal of the U.S. Patent and Trademark Office has ruled that the local USC has priority of use when it comes to the “SC” logo, including the interlocking version. The battle between the USCs has been quietly raging since 2002, when USC challenged South Carolina’s application to federally register a version of the “SC” trademark for use on clothing and baseball uniforms. South Carolina fired back with a counterclaim to cancel USC’s federal trademark registration for its interlocking “SC” logo. Proceedings before the Trademark Trial and Appeal Board began in 2006. On Friday, the board issued a 93-page order in favor of L.A.’s USC. [LA Times] {h/t: palmettoscoop}
Our pal Dev, touched a little on this here awhile back....thoughts on who the real USC is?
1 comment:
not sure why we both couldn't use the SC. Last time I checked the Southern Cal stuff didn't even look like South Carolina's logo.
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